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NetSuccess to Manage SEO & PPC for Nectar Product Development
--Anita Pinkerton

We have recently added Nectar Product Development to our client list. Nectar Product Development is a product design and development firm in southern California that specializes in industrial design, mechanical engineering, prototyping and branding services for medical device design and consumer product development. We’ll be managing Nectar Product Development’s search engine optimization (SEO) and [...]

When it Comes to SEO, Something is Better than Nothing
--Net Success

Some interactive marketing agencies affect an elitist attitude when taking on new clients. They turn away anyone without proof a six-figure budget. Not NetSuccess.
We know that some companies have trouble allocating funds to a marketing strategy they’ve never tried before. That’s why it’s important to find an agency who will review your website, listen to [...]

Online Reputation Management Nears the Tipping Point
--Net Success

As mentioned recently on ReputationAdvisor.com, the online reputation management industry is on the verge of its tipping point (for an explanation of “tipping point”, see Macolm Gladwell’s book of the same name). Let’s take a quick look at the buildup:
Online usage increases.
As more people spend more time online  than watching television, the impact of the [...]

MySpace Opens the Marketing Floodgates with New Developer Platform
--Net Success

Mashable announced yesterday that MySpace has followed in Facebook’s footsteps and opened the door to application development for the nation’s largest social networking site. While this move is not the least bit surprising, the implications are huge. We all knew that MySpace would have to do something to continue to compete with Facebook’s recent boom [...]

What IS SEO Exactly, and Why Do I Need It?
--Net Success

This is the fundamental question each business owner / marketing manager should ask themselves, and the sooner the better. Let’s start from the beginning and work our way forward.
What is SEO?
SEO is an acronym for Search Engine Optimization. It’s an online marketing approach aimed at drawing targeted visitors to your website.
What is a search engine?
You [...]

2008: the Year of Paid SEO Memberships
--Net Success

Rand Fishkin and SEOMoz started something a few years back that is now influencing the rest of the SEO world. Rand took a simple blog and turned it into a major resource of SEO/SEM information. He offered readers the incentive to comment often in order to earn authoritative status. After reaching a certain point of [...]