Niche Skills
--Net Success

We’re pleased to post “Niche Skills” by Guest Blogger Shane Wilson

Being asked to blog is kind of like being at a dinner party and being asked to tell a joke.  You’re never really prepared and often have more to lose than to gain.  I like an audience, but it’s taken a while to feel [...]

Preserving Traffic During Site Redesign
--Anita Pinkerton

In the past year I have worked with several clients who came to us to do their SEO after they redesigned their sites.  (Ideally, an SEO expert should be engaged at the beginning of any site redesign process, but that is a topic for another day.) During the redesigns, content on the sites dramatically changed. [...]

Get More Mileage Out of Your Marketing Videos
--Anita Pinkerton

If you have video that you are using for training purposes, tradeshows, or other marketing activities, you should absolutely post this content to video sharing services.   In tough economic times you want to make sure you squeeze every bit of marketing goodness out of materials that you already have, and posting videos to video sharing [...]

Five simple web tips to keep them coming back
--Net Success

How do the popular websites and blogs keep a steady flow of traffic? There have been many answers to this question and a myriad of articles written to try and tackle the problem.  Increasing the flow of traffic or “stickiness” of your website can be a difficult task. To make the effort easier, the list [...]

Can My Web Site Benefit from a Custom CMS?
--Net Success

When it comes time to upgrade the company website, the decision must be made of how the content will be managed.  On a shoestring budget, many a business owner has realized the disasters of the do-it-yourself method.  After hours of frustration with HTML tags and CSS tutorials, many businesses depend on their web designer to [...]

What Are You Posting About?
--Net Success

Bloggers play an interesting role in the Social Media Marketing world whether it is B2C or B2B. Enthusiasts as such can create a serial buzz for companies, easily bridging the gap between customers and channels.

With thousands of blog posts targeting many different industries, companies can afford to take advantage of informative posts important to customers [...]

NetSuccess to Manage SEO & PPC for Nectar Product Development
--Anita Pinkerton

We have recently added Nectar Product Development to our client list. Nectar Product Development is a product design and development firm in southern California that specializes in industrial design, mechanical engineering, prototyping and branding services for medical device design and consumer product development. We’ll be managing Nectar Product Development’s search engine optimization (SEO) and [...]

When it Comes to SEO, Something is Better than Nothing
--Net Success

Some interactive marketing agencies affect an elitist attitude when taking on new clients. They turn away anyone without proof a six-figure budget. Not NetSuccess.
We know that some companies have trouble allocating funds to a marketing strategy they’ve never tried before. That’s why it’s important to find an agency who will review your website, listen to [...]

Online Reputation Management Nears the Tipping Point
--Net Success

As mentioned recently on ReputationAdvisor.com, the online reputation management industry is on the verge of its tipping point (for an explanation of “tipping point”, see Macolm Gladwell’s book of the same name). Let’s take a quick look at the buildup:
Online usage increases.
As more people spend more time online  than watching television, the impact of the [...]

MySpace Opens the Marketing Floodgates with New Developer Platform
--Net Success

Mashable announced yesterday that MySpace has followed in Facebook’s footsteps and opened the door to application development for the nation’s largest social networking site. While this move is not the least bit surprising, the implications are huge. We all knew that MySpace would have to do something to continue to compete with Facebook’s recent boom [...]