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Finding Negative Keywords for Pay-Per-Click Campaigns
--Anita Pinkerton

You Need Negative Keywords
Any company trying to glean relevant, targeted traffic from a PPC campaign needs a robust negative keyword strategy. Negative keywords are terms that may be related to your keywords, or that search engines’ algorithms may associate with your keywords, but that you really don’t want to be advertising on.
For example, if you [...]

NetSuccess to Manage SEO & PPC for Nectar Product Development
--Anita Pinkerton

We have recently added Nectar Product Development to our client list. Nectar Product Development is a product design and development firm in southern California that specializes in industrial design, mechanical engineering, prototyping and branding services for medical device design and consumer product development. We’ll be managing Nectar Product Development’s search engine optimization (SEO) and [...]