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The Real Housewives of Collin County
--Ben Jordan
We were all excited to see our very own Erin Dunkle featured in the article “Real Housewives of Collin County shop, shock and mock suburbia” in the Dallas Morning News on Sunday. This is a perfect example of how commenting on other people’s blogs is a great practice for getting your social networks exposure. This [...]
Platform wars: Win, Lose, or Draw?
--Nathan St. Pierre
There’s a good chance that if you have ever owned any piece of entertainment or business software or hardware, you’ve heard of a platform or a format war.
Some of you may remember when the 8-track ( Stereo 8 ) fought a bitter war against the Quad 8 (Quadrophonic 8-track). Some may remember Beta Max versus [...]
Finding Negative Keywords for Pay-Per-Click Campaigns
--Anita Pinkerton
You Need Negative Keywords
Any company trying to glean relevant, targeted traffic from a PPC campaign needs a robust negative keyword strategy. Negative keywords are terms that may be related to your keywords, or that search engines’ algorithms may associate with your keywords, but that you really don’t want to be advertising on.
For example, if you [...]
Between Good and Great: Five Fundamentals for Web Project Success
--Lori Barber
Dallas based web design & development firm, NetSuccess, has 13 years of experience baked into it’s processes. Here the company shares some tips for successful projects.
Tips for Non-Profit and Social Service Marketing
--Hope King
Non-profit and social-service organizations need to tap every available resource in order to raise the appropriate funds, especially by utilizing their own web site. Below are some suggestions to consider when writing grants, creating budgets, or making appeals to private donors to update and improve your site.
-Blog
A blog is an easy way to regularly update [...]
Open-Source Philosophy
--Nathan St. Pierre
Clients often come to us with requests to implement open-source technology, or use solutions that involve open-source licenses. I won’t go into the details of what defines open-source technology here, but you can find that information available online at OpenSource.org, or check a blog written on open-source implementation by our own Ryan Edgell (article here) [...]
I Love My Clients
--Erin Dunkle
I love my clients.
I really do. And no, this is not a post on how-to-brown-nose clients in the most obvious way. The fact of the matter is: I really love my clients.
Oh sure, I’ve have had some “difficult” ones (to say the least), but I’ve also had some great ones too. The good ones… you [...]
Opening a .docx file on Mac
--Net Success
Recently it appears the trend is for us here to get content for sites from clients in the new .docx file type. This file type is for the latest and greatest version of Word in Microsoft Office. This is all well and good until one of us designers gets a hold of it and can’t [...]
Top Ten Reasons to Update Our Site
--Net Success
10. Our controller was bugging us about not using our full budget. Our development hours were being utilized on all of our projects, but we realized there wasn’t a lot of time being specifically assigned to internal development.
9. Clients told us our site was “so retro.” A website is not a one-time expense. Even though [...]
How to write and use RFPs
--Hope King
For an interactive agency, responding to request for proposal (RFP) from a company can mean more business. It can also lead to loss of time and resources. Thus, every agency must decide whether or not to pursue the opportunity with a business proposal. With our help, learn the Do’s and Don’ts to writing and shopping [...]